How You Can Improve Your Calls to Action.

In this article, we’ll be looking at how you can improve your calls to action to really encourage audience growth, using some handy insights from British Cycling and PewDiePie…

Why?

I was doing some maths on how we could grow our own YouTube subscriber count. It was all about marginal gains and compounding, which has been pretty successful for these guys and girls.

In 1997, a bike salesman named Dave got a job with the British cycling team. Like a true bike tinkerer, Dave broke down competitive cycling into its component parts.

Instead of making huge improvements in a few areas, he aimed for marginal improvements in all areas.

Dave’s approach worked. His team won 8 gold medals in the 2008 Olympics, and he went on to become Sir Dave Brailsford CBE, helping Team Sky win 6 of the last 7 Tour De France races.

This marginal gains philosophy resonated with us, so we’ve taken Dave’s thinking and applied it to SME business growth.

We’ve built the Customer Obsessed Growth System to help you deliver a 1% improvement in one area of your marketing every week. This approach executed correctly can triple your business in 3 years.

We’ve used our actual Youtube stats to show you how it works, so starting at 74 subscribers doesn’t look like much. Sub in your own numbers to see what your results could look like.

So this is what our numbers look like with a 1% improvement each week, but you’re not going to take on PewDiePie with only 340 subscribers…

So what happens if we use a 2.5% growth rate instead?

This result happens when you improve by 2.5% each week — 3,452 subscribers in 3 years. It’s still some way off PewDiePie’s 97 million subscribers — or is it?

By achieving a 2.5% weekly growth rate for another seven years (10 years in total) about the same time that PewDiePie has been going, you’d get to 27.9 million subscribers. That’s quite a difference.

27.9 million. Yes, you read that correctly — WOW.

PewDiePie’s compounded weekly growth rate was 2.47%, based on him starting with 1,000 subscribers when he launched his new PewDiePie channel at the end of April 2011. (Yes, I geeked out on the maths…)

This slight 1.5% difference to the improvements you make really highlights the difference it makes when you miss that mark. It builds up so quickly, so it’s crucial to stay on top of your progress.

The True Cost of Missed Opportunities

If you only achieved 2.5% growth in half the weeks of the year, and the other half you didn’t grow at all, it would mean that you’d only achieve 1.25% average weekly growth. You would only get to 47,277 total subscribers.

That’s a massive difference of 27.85 million 😩😱.

When you convert those numbers to pounds or dollars 💰 you can suddenly appreciate the cost of missed opportunities to grow by a small percentage each and every week.

And Back to Calls To Action

If you aren’t improving your calls to action every quarter, then you’re missing one of your opportunities to grow every week. If you’re constantly improving your calls to action by making them more striking, persuasive and engaging, you’re going to attract a lot more customers.

Some things you can do to take action:

• Start with a forceful verb.
• Always justify the call to action with a great reason to follow through.
• Make your call to action clickable. Through link or a button, either way.
• Get creative, don’t be afraid to stand out.
• Use numbers when possible.

We have 11 other focus areas to help you manage your growth each week and work towards tripling your business; you can find these on our blog.

If you’d like more information on how we help consultancies scale, read about it on the LexisClick website or give us a call if you’d prefer human interaction!

As for now, though, we’re offering shed loads of the knowledge we use to help consultancies grow, absolutely free. All you have to do is follow us on LinkedIn, Facebook, or whichever social channel you prefer.

As we said earlier, we have our own YouTube channel, too, with over 70 videos on our growth journey, consultancy business growth tips, and lots of other related content. If you’d SMASH that subscribe button, you’d really be helping us get to our 2.5% growth target!

We hope you enjoyed this article; let us know what you’ve learned in the comments or share your knowledge about Calls to action and incremental learning.